Skechers takes Flipkart, sellers to High Court over fakes . Speaking News .

Most Read Logistics News



MUMBAI: US lifestyle and footwear brand Skechers has filed cases against ecommerce marketplace Flipkartand four sellers on its platform for allegedly selling its counterfeit products, an issue that has grown exponentially after the rise of online marketplaces in India.

Skechers, with the help of court-appointed local commissioners, raided seven warehouses in Delhi and Ahmedabad to recover fake merchandise from sellers Retail Net, Tech Connect, Unichem Logistics and Marco Wagon, the company said in its petition submitted to the Delhi High Court.

It has so far found more than 15,000 pairs of fake shoes that were to be sold as Skechers. It has yet to raid more warehouses of these vendors to tally the final count, the American retailer said its petition.ETreviewed a copy of the petition.

A Skechers spokesperson declined comment since the matter is sub judice, but said the company will take appropriate action to protect its brand name and safeguard copyright and intellectual property.

"Flipkart is an online marketplace that helps sellers connect with customers across the country," a company spokesperson told ET. "We only act as an intermediary.

We conduct our business with the highest standards of integrity and are fully compliant with all rules of the land. We cannot comment on the current issue as it is sub judice," the person said.

The country's largest ecommerce player through its 'Flipkart Assured' model keeps check on the genuineness of products sold on its platform by more than a lakh sellers and has blacklisted several sellers dealing in counterfeit merchandise. But it seems the problem persists.

"All ecommerce companies, including Flipkart, need to have a tighter entry and control mechanism for their sellers that will help curb or minimise such issues similar to how it is dealt in developed countries," said Ruchi Sally, director at retail consulting firm Elargir Solutions.

While it is illegal to sell counterfeit and trademark infringing merchandise in the country except official import channels, most marketplaces have been able to skirt liability by claiming that they are not actual sellers but an online mall that facilitates sale of such products.

Over the past few years, there have been several petitions filed with the courts by brands and consumers on the issue of fake products.

As ecommerce picked up pace, and with luxury consumers shedding apprehensions about purchasing online, foreign companies have seen a significant rise in fakes being sold on various ecommerce sites.

Companies including Tommy Hilfiger, Lacoste, Calvin Klein, Levi's and Superdry, over the past three years, have helped confiscate thousands of fake apparels through court-aided raids on warehouses, owned by either sellers or smaller niche fashion portals.

Skechers, the second largest athletic footwear brand in the US, targets to become a Rs 1,500-crore brand in India by 2020, helped by rapid store expansion, new category launches and self manufacturing in the country.

graph 10


( π ) Pi is a new digital currency developed by Stanford PhDs, with over 15 million members worldwide. To claim your Pi, follow this link Download from your mobile phone and use username (yildiztekin) as your invitation code. Then mine from your mobile or desktop to collect Pi coin everyday.